THE VIBRANT PARISH NEWSLETTER

COMMUNICATING THE GOOD NEWS

Upgrade Your Bulletin Design

Simple Ways Any Parish Can Upgrade Their Bulletin

Looking for simple tweaks that can make a big difference in your bulletin design and layout? Evan Vogel, Graphic Design Supervisor for LPi, was kind enough to chat about some ways that most parishes can easily improve the graphic design in their bulletin.

Evan has been practicing graphic design since high school, and professionally serving as a designer since graduating with his BFA. He has designed and rebranded bulletins for hundreds of parishes across the United States. Here is what he recommends adjusting for a more professionally designed parish bulletin layout.

Marian

Graphic Designers Share 7 Favorite Marian Designs for May

May is a month of beauty and the new life of spring! Flowers are blooming, birds are singing, and the whole world feels as if it is alive again! How fitting, then, that it is also a month set aside for the honor of Mary, the mother of Jesus, who bore Life Eternal to us all. Parishes across the United States take advantage of this Marian month by incorporating special events like the May Crowning or additional Marian prayers sprinkled throughout month.

Looking for beautiful Marian imagery to use in your bulletin, social media feed, or print materials? Look no further! WeCreate features images that are beautiful, reverent, and inspiring for your community.

Not sure where to start? The graphic designers at LPi recommend the following:

David K. suggests this colorful, scrapbook-like image of Our Lady of Guadalupe. It’s perfect for congregations that serve a Mexican community — but remember, Our Lady of Guadalupe is the patroness of the Americas as well, not just Mexico! There’s space in every community for the message and image of Our Lady of Guadalupe, “Let not your heart be disturbed … Am I not here, who is your Mother?”

If you’re drawn to statues in art, Gabriella L. recommends these two images (Hail Mary and Mary in the Sun) for their striking composition. She also points out their complimentary color palettes make for a pleasing, peaceful design. Mary’s open arms represent her love and care for all of humanity, drawing them near to her son.

Marian Phone

This Marian-blue piece is one of Tim D.’s favorites because of the simple sans serif text work and the camera angle that adds a flair of the dramatic to an otherwise subdued statue. Ever wonder why Mary is often associate with blue? In Byzantine/Orthodox tradition, blue represents the color of the sky or of heaven; red represents the earth, the color of blood. Traditionally, Mary is often depicted with a blue dress covered in a red cloak, illustrating that she carried Jesus (divine) in her humanity. (Alternatively, Jesus is traditionally depicted wearing a red garment covered by a blue outer later, showing that he took on human nature.)

Speaking of traditional art, this piece is based off one of the most beloved icons in our history. The gentle embrace of mother and child has served as inspiration to faithful across the world for generations. Adding this image to your bulletin, website or social media may invoke a wave of nostalgia to someone who recognizes it from a different parish or a childhood memory.

Looking for something simpler and more modern? Kristen R. loves this image. (Remember, the Feast of the Visitation is this summer! Bookmark it for later!) Mary’s gentle pose partnered with the soft colors instantly evokes a feeling of peace for the viewer.

Lastly, looking for a great square-image to place on social media? Here’s a classic piece with a lightly distressed finish. Most parishes will find it relatable and approachable, just like Mary.

Remember: imagery speaks its own story. Choosing a graphic that fits the overall message you are trying to send enhances the experience for the end-user. Traditional, modern, dramatic, or peaceful —whatever imagery you need, WeCreate had just what you are looking for. Enjoy the beauty that this month offers … and pair it with lovely graphics that honor the Mother of Jesus!

Churches who print their bulletins with LPi have full access to WeCreate for free! If you don’t publish with us, reach out to us to get started. You can also purchase a subscription to WeCreate here.

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Evangelization

Evangelization: Why does Beauty matter?

“To the hard of hearing you shout.”

When Fr. Connor Danstrom received his assignment to the St. John Paul II Newman Center in 2018, the building was fine. No major roof renovations were needed. No structural damage was present. The chapel in the building, used for Mass and other liturgical functions, was a classic mid-century modern interpretation: some light tan brickwork, carpet everywhere, a soft Resurrected Jesus raising his arms above the congregation. It was an adequate space.

The chapel sits amidst the stark concrete buildings of the University of Illinois-Chicago, a few steps from the university classrooms and hallways. The Newman Center’s community is a diverse segment of young Catholics — undergraduate and graduate alike gathering to meet, worship, and grow.

This past year, Fr. Danstrom arranged for a renovation of the chapel. The new crucifix now is surrounded by rich inlaid woodwork, framed by gold-foiled stenciling. Painted details, various marbles, and tile floors replace what came before. What used to be described as “cozy” has taken on a different feeling — now it is a reverent space of worship.

What was Fr. Danstrom’s inspiration? Why did he see it necessary to renovate something that was acceptably functional?

Fr. Danstrom’s first response to the posed question was a quote from Catholic American author Flannery O’Connor, “to the hard of hearing you shout, and for the almost-blind you draw large and startling figures.”

“In these days,” Fr. Danstrom says, “when there are so many distractions, people need something attractive enough to make them put down their phones or turn off their music, so they can get out of themselves and encounter the Lord.”

The cardinal who celebrated the dedication Mass commented that everyone seemed movingly prayerful in their new space. The Newman Center staff has received positive verbal feedback and, more importantly, the vote of feet — more people are attending daily Mass and Sunday Mass in the renovated chapel than before.

Fr. Danstrom expounds that in every age, the church has surrounded the Eucharistic mystery with art and music — beautiful paintings! Soaring chapels! Exquisite compositions! He continues, “in a particular way, now it is so easy to mute the richness of the mystery and to forget what’s going on — treat church like a meeting room or a place to listen to a homily — but this is a place to encounter the triune God where he gives you his flesh to eat.”

Catholics have long referred to beauty as one of the transcendentals, along with goodness and truth, the ways that God reveals Himself to the world. Beautiful spaces, beautiful liturgy, beautiful music, all of these can lead to deeper prayer and relationship with God Himself, as distractions are lessened, and attentions are directed to something great and profound.

Evangelization Requires an Investment

Stain Glass

Edmundo Reyes, Director of Communications for the Archdiocese of Detroit, believes that “beauty is a pathway to God,” and that beauty can be used to evangelize, to invite others to an encounter with God.

“As Catholics we used to build beautiful Cathedrals,” he says, “we would invest significant resources and time because we believe that it’s good to honor God, and that beauty leads to Him. When you enter a beautiful Cathedral, your spirits are lifted.”

In a similar way, he says, we should want to lift people’s spirits through beautiful websites, inviting graphics, inspiring social media feeds, and lovely communications. Art, in its many forms — from massive buildings to hand-held graphics — can all point to God. What is important for the parish, then, is to understand the many facets and to respond accordingly.

What can that look like? Reyes recalls a reflection from a college professor. The professor stated that, while he had lived in a house all his life, that doesn’t mean that he knows how to build one. In other words: while most people may daily interact with websites or apps … it doesn’t mean that they know how to build them.

As such, it is important to find talented individuals who can help you achieve your goals. In the words of Reyes, “Don’t just get someone to use a tool, get the best person to use the tool.”

What would this look like in your parish?

Tap into your community and use the resources within your own neighborhood network. God has given your parish a diverse set of gifts to bring beauty to the world in a myriad of ways.

  • Find a Trained Graphic Designer to Tackle Your Bulletin
    With a quality template, your editor can follow the layout in the months to come. (Need a professional recommendation? LPi’s graphic designers would be happy to help you refresh!)
  • Make Your Website Welcoming
    Your website might be the first time someone “meets” your church — what does it say about you? Take the time to assess the messaging and ask a professional communicator for their tips!
  • Clean Sweep Your Worship Space
    You might not have the budget for an overhaul but review your space for any places that could use a deep clean. Extra papers, old banners, dusty silk flowers — take some time to freshen up and toss or donate the things you no longer need.
  • Seek Some Grounds Guidance
    A person’s first impression of your church won’t be the interior, it’ll be the grounds. Ask a master gardener or professional landscaper for their recommendations on improving the look of the place.

Your parishioners’ gifts are vast — gardening, painting, masonry, graphic design, website, etc. Allowing them to bring glory to God through their gifts builds their faith as it builds the community. Not sure who to ask? See if anyone is advertising in your bulletin, it’s a good place to see who cares about your community, and who is located nearby. And it’s a great way to say thank you to your advertisers!

Father Danstrom ended the conversation with a reference to a line from Victor Hugo’s Les Miserables. In the story, a caring and generous Bishop lives simply to care for the sick and poor. His small garden has several rows of vegetables, but he also has one row of flowers. A woman comments on the arrangement, surprised that he dedicated a row to flowers instead of vegetables, since vegetables could be used for eating.

The Bishop replies, “You are mistaken. The beautiful is as useful as the useful.” He added after a pause, “More so, perhaps.”

Beauty … more useful then the useful in focusing our attention, uplifting our souls, and pointing us to God. The pursuit of this transcendental requires care and investment, but, in our world of distractions, it captivates the heart for the promise of more. Your parish is a blessed location. Investing in the beauty of your church can serve to direct the hearts and minds of your community to God in an inviting and gentle way.

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Dispatch

Parish Dispatch:
Father Mario Amore, St. Aloysius Parish, Detroit, MI

We are so honored to work with vibrant parishes across the United States, each one working to bring the Kingdom of God to their neighborhoods. In the Archdiocese of Detroit, Father Mario Amore serves at St. Aloysius Parish in downtown Detroit. Here he answers some questions about his special parish. (Answers have been edited for length).

Q. Describe your parish demographic in 140 characters or less.

A. We are a vibrant community in the heart of downtown Detroit. We love the Lord, serve the poor, and strive daily for the Kingdom.

Q. What makes your community unique?

A. Our tag line is “Everybody’s Church in Downtown Detroit” and we truly live up to it! We are home to one of the most active outreach centers in all of Detroit and our parish community boasts a large Catholic young adult presence.

Q. Why do most people visit your city?

A. Detroit is the epicenter of culture. We have world-class museums, an exquisite symphony orchestra, beloved sports teams, and we are a foodie’s paradise. The Motor City moves the world!

Q. What do people say when they visit your parish for the first time?

A. They are moved by the beauty of the building and the warmth of the community. As it says in our parish history, “It is safe to say that, in all the world, there is not another place of worship with an interior exactly like that of “Everybody’s Church” on Washington Boulevard. … St. Aloysius is, in reality, three churches in one, made possible by the invention of the semi-circular “well,” the most outstanding feature of the building.” You’ll have to come experience it for yourself!

Q. Where (and what) do you recommend for your best local eats?

A. Too many to list. Detroit favorites include Lafayette or American Coney Island for a coney dog, tacos in Mexicantown, anywhere in Greektown, Pierogi at Polish Village, and Buddy’s Pizza for the win!

Q. What is the last film you saw that you would recommend to your parishioners?

A. King Richard.

Q. What is your most used App?

A. IBreviary.

Q. What is your most used emoji?

A. Thumbs up.

Q. What is an underrated book of the Bible and why?

A. Joshua. I think he perfectly sums up the heart of the Gospel, “Choose today whom you will serve…” (24:15).

Q. What is an unexpected blessing of your priesthood?

A. Before discerning a vocation to the priesthood, I wanted to work in TV or Radio. When I was ordained, I thought I was putting those dreams behind me. Instead, the Lord has worked through me in many and varied ways to share the Gospel on both platforms and on the digital continent, as well. It shouldn’t have been unexpected, though, as the Lord never wastes our gifts!

Parish

Q. What’s the coolest thing about your parish?

A. The diversity of races and ages, and the interplay of them all. We are atypical — in location, in size, in demographics, and in our architecture.

Q. Who in your community inspires you?

A. The young adults. They are striving each day to live for the Lord with their heart set on Heaven. They inspire me to be a better pastor, a better Christian, and a better disciple.

Q. What evangelization risk have you taken in the past year that has born great fruit?

A. Making people feel welcome is the first step in evangelization. I guess it involves a risk of time and perhaps rejection, but we invite every new person who registers out to coffee to get to know them. We tell them about our wonderful community and the opportunities for them to get involved. It is well worth the investment, and we’ve never been rejected!

Q. What is your most innovative method of communication with your community?

A. These days, it’s word of mouth! It’s quite innovative for the digital age in which we live. We find that people hear about us through others who have found our parish to be a place of encounter with the Lord and a true community of believers. It’s the greatest compliment that we get.

I’m not sure how innovative it is, but at the end of the day, we also go with what works:

  • Hard-copy bulletins
  • Weekly eblasts
  • Monthly young adult eblasts
  • Advertising events on our diocesan interactive platform
  • Daily posts on Facebook and Instagram (thanks to my talented co-worker, Beth)

We have also worked hard to rebrand and develop a new website over the past few years (staloysiusdetroit.com) which makes it easy for outsiders to communicate with us, get more information about the parish, and volunteer with our outreach initiatives.

Q. What is the best piece of ministry advice you have received?

A. “Do what gives you life!”

Q. What is important to you in a great parish website?

A. The website is the digital front door of the parish. It should very quickly give the visitor a clear idea of who lives inside and what they are all about. One must be able to find Mass and confession times as well as locate the bulletin in a matter of seconds. There also must be a mobile version available as most people visit websites on smart devices. Finally, the website must include the ability for people to volunteer, register, and connect with the parish for help or sacramental requests.

Q. How do you personally use social media to communicate with your faithful?

A. I’m active on Facebook and Instagram sharing parish events and thoughts related to the practice of the faith. Additionally, I write and narrate the “Why?” series for Unleash the Gospel in the Archdiocese of Detroit that is shared across all social media platforms.

Thank you, Father Mario, for sharing your insights with us!

If you have a vibrant parish and would like to be featured in an upcoming Parish Dispatch, email: [email protected].

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AT-A-GLANCE

Social

FREE Social Media Ideas for Spring

Social media offers a great way to communicate with your parishioners. Not sure what to post? Here are ideas to flesh out your month!

Prayer Cards for Father's Day

Celebrate the adventure of fatherhood with the men in your parish! Honor the love, commitment, and sacrifice of fathers with this handsome full color prayer card.

WeCreate

Beautiful Catholic Graphics

WeCreate is a graphics library featuring beautiful depictions of Catholic liturgical life. Use the art in your print or digital media!

Careers

Join Our Team!

Do you have a heart for serving churches across the United States and a passion for excellence in communications? Our team is looking for a Marketing Content Specialist!

More resources

  •  DIGITAL CATHOLIC ART & CONTENT FOR EVERY WEEK
    With WeCreate, you’ll find the latest in stock photography, church clip art, Catholic prayers, weekly Gospel reflections, and more to make your communications engaging and vibrant.
    Learn more
  •  HOW TO TAKE MASS ATTENDANCE IN A PANDEMIC
    Discover how the Archdiocese of St. Louis showed that just because church doors were closed, didn’t necessarily mean the faith community was inaccessible.
    Click here to learn more.
  •  THE STEWARDSHIP OF THE GOOD SAMARITAN
    ”Are you and I required to respond to the daily call of Jesus Christ? No. True stewardship requires nothing of us because true stewardship is all about giving of oneself freely. ”
    Click here to read more.
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